Remember the movie, You’ve Got Mail? The 1998 Tom Hanks & Meg Ryan starrer wherein the lead pair falls in love with each other after communicating back and forth? Well, how did this communication happen? Email! That’s right, reiterating the fact that email was a very resourceful and popular medium of communication, even back in the 1990s. Although businesses may not employ this tool for finding love, they can surely use it for attracting potential customers and engaging existing ones. Especially, in case of small businesses, email is one of the most cost-effective and result-driven marketing channels, compared to traditional and other new-age mediums of communication. According to a survey by Direct Marketing Association , an average email marketing campaign’s ROI is 122%. That is four times higher than social media and paid search. Another interesting study on eMarketer stated that 80% SMB professionals believe that email marketing is the best channel for driv...
Random rants and ramblings. My schemes and dreams, life, etc.