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Why Should Small Businesses Use Email Marketing

Remember the movie, You’ve Got Mail? The 1998 Tom Hanks & Meg Ryan starrer wherein the lead pair falls in love with each other after communicating back and forth? Well, how did this communication happen? Email! That’s right, reiterating the fact that email was a very resourceful and popular medium of communication, even back in the 1990s. Although businesses may not employ this tool for finding love, they can surely use it for attracting potential customers and engaging existing ones. Especially, in case of small businesses, email is one of the most cost-effective and result-driven marketing channels, compared to traditional and other new-age mediums of communication. According to a survey by Direct Marketing Association , an average email marketing campaign’s ROI is 122%. That is four times higher than social media and paid search. Another interesting study on eMarketer stated that 80% SMB professionals believe that email marketing is the best channel for driv...

Quote, Unquote - Part II

Viky: It’s better to be a virtuous beggar than a murderous millionaire. --------------------------------------------------- Nars: People who have made losses are still dear to the bosses. -------------------------------------------------- Viky: Relax. This is just one of those days. Amy: This is one of those months for me. -------------------------------------------------- Koch: I can explain it to you. I can’t comprehend it for you. -------------------------------------------------- Viky: Most people here have joined via reference. Amy: Yeah, look at our bosses. -------------------------------------------------- Viky: You don’t require to go to a gym if you visit a bank in India. -------------------------------------------------- Viky: Anything that is theoretically good is practically bad. -------------------------------------------------- Viky sends an attachment. Boss: This is neat. Viky: I like my whisky the same way. --...

Quote, Unquote - Part I

At a restaurant after meal Amy: Is there anything on my face? Momo: Disappointment. ----------------------------------- Subs: Money is not enough. Coming here and torturing people is like his cocaine. He gets high on that. ----------------------------------- Viky: He has built a career on the misfortune of others. ----------------------------------- Amy: Your sanitizer needs a sanitizer. ----------------------------------- Amy: Those guys can’t handle girls screaming at them. Unless they are in bed. That will give them a major ego boost. ----------------------------------- Amy: It’s not good to be too good. ----------------------------------- Amy: Self-deprecating humour is always appreciated. ----------------------------------- Viky: A writer’s best friend is not a dog, but a dictionary. ----------------------------------- Amy: Hey, listen to this. Be who you were before all that stuff happened that dimmed your shine. Viky: I think I’l...

40 Random Facts About Me

I am a February born. 14 Feb. Which makes me an Aquarian Meat eating and binge drinking Mangalorean who was born and raised in Bombay On weekdays, I brush my teeth after having breakfast I dislike the concept of skin lightening creams Favourite colour: Black Favourite ice cream flavour: Butterscotch Favourite poison: Whisky with water Favourite food: Maggi Favourite fragrance: Gucci Guilty Favourite song: Hey there Delilah by Plain White Ts Favourite vacation spot: Goa Dressy or Casual: Somewhere in the middle I never litter and I hate it when people do Non-smoker who encourages her friends to stub the butt Dog person. Not a fan of cats Mosquito Magnet I have more family than friends You can be yourself with me or anyone you want. I won't judge unless you are a mean person I have 5 tattoos LGBTQ+ supporter I have an overactive sense of smell and have a sneezing fit if something around me smells too strong The moment I see dust on a surface, I have to clean...

An Empty Cup Said “Bottoms Up”

This was a poem dedicated to me by Naresh , my colleague. There it was - An empty cup of steaming foam Today I’ll tell you what I have had enough It’s something that has made me assume I’m tough In mysterious ways it has worked on my nerves As a hot beverage that’s poured in a cup of curves At times, it’s nothing less than boiling wine For the taste and texture are just fine Too late to regret as it’s gone in my DNA….or deeper I’ve found that I’m no longer a great sleeper Now watch it well, if you ask me what it was called I’ll spill it on your head and make you bald I was never too close to mention about the damned drink It’s a coffee, made to lift you and not sink This is my first poem and is dedicated to an ardent coffee lover who was a coffee bean herself in her past life. It’s none other than Am Ma’m.

Poem for Amruta

A poem Vivek made for me. Before you begin reading, you must know that my colleague and dear friend Vivek pronounces soft Ts as hard Ts. Oh Amruta, oh Amruta Why don’t u go to Calcutta? And eat Paneer Mutta Alongside your favourite kutta Even if your dil is tutta

Happy Birthday Sir :)

My colleague Vivek and I composed this poem together for our CTO’s birthday. When our air conditioner caught fire one day Ankit Sir came running to our bay As we ran helter skelter in fear He bravely put it out with the extinguisher Ankit Sir stands tall by accomplishing great deeds While always fulfilling his organization’s needs Humble, often carrying a gentle smile He’s a mentor to all, young and senile Virus, Trojans and Scammers beware! Because he can even trounce ‘Ransomware’ Stop wondering why our servers are never down It’s because Ankit sir is always in town