Seven Ways to Get Your Customers to Give Their Feedback

Regardless of the industry, product or services, customer satisfaction is one of the key factors that influence the success of a business in the long run. Not only does it eventually lead to a steady and loyal customer base, but also attracts new customers through word of mouth. But how do we get there? To find out if your customers are happy with your offerings, it is crucial to gather their honest feedback. Customer feedback can help businesses identify shortcomings and work towards eliminating them.

Here are some ways to elicit honest feedback from your customers:

Trigger feedback forms

Very few customers volunteer to give their feedback after purchasing a product or service. One good way to encourage feedback post purchases is to set up triggered feedback forms. This can also be helpful in gaining customer appreciation, as the customers will realize that the business takes their opinions into account.

Have a wide array of feedback channels

Different people prefer different channels for offering feedback. Make sure that you offer them with a variety of choices. For example, some people prefer giving their opinions on social media, while some would choose to fill up a form right away. It is better not to limit your feedback channels so that your customers can feel free to express their opinions, as and when they like.

Make sure the channels are visible

Most businesses create several feedback options to encourage interactions from the customers. However, these options are often difficult to find. Make it easy for your customers to see that they have an opportunity to provide their reviews and suggestions. Ensure that they realize the importance of sharing their feedback.

Time it right

One of the most important points to keep in mind when asking for feedback is to make sure that there is no delay in receiving it. It is best to ask your customers for their opinions within a day of delivering the product or service. Getting a timely feedback means that you can work on any inefficiencies, which may have occurred during or post the purchase.

Keep it simple

Customers usually lose their patience on seeing a long, detailed feedback form. It is best to keep your feedback form short and simple. Short forms will save your customers’ precious time even while making them feel like they are being heard.

Ask open-ended questions

Often, customers do not appreciate being asked only multiple choice questions, as their answers get restricted to the given options. Allow customers to freely convey their thoughts without any limitations.

Act upon the feedback

One of the major negatives to the effectiveness of a feedback program is how seriously the business takes it. If the customers realize that the business considers their feedback to be valuable and acts upon it, they won’t hesitate to give their honest opinions again.